There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason that a brand’s PR agency is in the perfect position to guide, position and push native... Read more
Every time the South African news media use the phrase ‘White Monopoly Capital’ – which they do with monotonous regularity – they are achieving nothing more than falling into the delighted h... Read more
CYBERTORIAL* The Cannes Lions is one of the biggest and most glamorous annual international advertising festivals in the world. In 2016, Boston Media House was incredibly proud to have a stu... Read more
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA’s social media advertising is seriously damaging its brand. The past few mo... Read more
There is a misnomer that delivering public relations (PR) services is easy, that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an A... Read more
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent on this outsourced service. The spread and speed of co... Read more