OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA’s social media advertising is seriously damaging its brand. The past few mo... Read more
There is a misnomer that delivering public relations (PR) services is easy, that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an A... Read more
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent on this outsourced service. The spread and speed of co... Read more
The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its numbers continue to swell, as are the youth that are a part of it, wh... Read more
There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by an award winning campaign that brought a South African film to the rest of... Read more
What do PR industry leaders around the world reckon are the biggest threats to their industry? Members of the Public Relations Global Network (PRGN) respond. While having lunch with a collea... Read more