Briefly… Invitation to TV tech update at DStv; Ads24’s 360 degree media platform offers multiple opportunities; Searching for Jozi’s greatest… airband; AMASA explores the future of research in SA; Kiwi wins over SA’s commuter market; GEMGEM First-of-its-kind deals for moms in South Africa; Countdown to close of entries for Highway Africa New Media awards and revealed, the consumer habits of students.
Invitation to TV tech update at DStv
DStv Media Sales are inviting interested parties to attend an informative session on evolving television technology and its impact on commercial broadcasting. DStv is a dynamic organisation that operates in a multi-faceted and multi-channel environment and in doing so, believes the future of television is exciting as well as being in constant change. This requires “ a collaborative effort to make it a success”.
Crucial topics such as aspect ratio challenges, channel play-outs, material formats, timelines, High Definition TV and more will be discussed. A panel of experts will also be on hand to answer questions at the end of the session. As seating is limited it is essential to RSVP.
The session in Johannesburg takes place on August 16 in Randburg, while the Cape Town meeting will take place on August 18 in Newlands. For further information or to book your spot, eMail Dotti on firstname.lastname@example.org <mailto:email@example.com
Ads24’s 360 degree media platform offers multiple opportunities
Ads24 has unveiled an advertising offering that redefines choice and value in an increasingly competitive media landscape. Linda Gibson, Ads24 CEO, says that the company’s ever expanding offering now includes a nation-wide myriad of print, fixed web and mobile touch points.
“Ads24 has embraced digital convergence with a vengeance and our 360 degree media solutions are available across Beeld, Die Burger, Volksblad, Rapport and City Press with more titles in the pipeline. Our news sites reach a highly impressive 831 532 unique users every month, while our mobile offering – which currently includes Beeld, Die Burger, Volksblad and City Press – reaches as many as 90 094 unique users monthly.” (Source: Effective Measure, June 2011)
Gibson points out that Ads24 is positioned to cater for the traditional market through its effective print advertising formats and section sponsorships as well as the digitally savvy market through a variety of rich media options and a growing newsletter subscriber base.
“A particular and attractive feature on the digital side is that all news sites feature a breaking news layer, which captures user interest and enhances user engagement.”
Searching for Jozi’s greatest… airband
“We want our listeners to let loose and have fun,” said 94.7 Highveld Stereo station manager, Ravi Naidoo. “There’s definitely some skill involved, but it’s about getting involved and giving it all you’ve got.”
Added Steve Hight, GM of Gold Reef City Casino: “We’re looking forward to seeing some ‘Pure Jozi’ energy from 94.7 Highveld Stereo listeners as they strut their stuff live on stage. This will be unforgettable entertainment for everyone who watches or participates.”
Even if you can’t carry a tune and you’re inexperienced when it comes to instruments, you can take part. Simply choose your favourite rock or pop song and mimic the vocals and instruments that accompany the track along with your band mates. Your band could win R80 000 if it is chosen as the best in Jozi.
AMASA explores the future of research in SA
Is there life after AMPS? What is the future of research in SA? At the AMASA August forum, a panel of industry spokespeople will be debating these topical issues that are destined to shape the future of SAARF.
Key industry decisions regarding MIT levies for AMPS and SAARF need to be urgently made to protect the single source survey. Led by a panel of captains of industry including Barbara Cooke (Researcher), Paul Haupt (SAARF), Janet Watermeyer (Mindshare), Greg Garden (MASA) and Quentin Green, (Chairperson MAMCA), the severity of the situation will be explored, with the aim of providing impetus to resolve these critical issues that face the industry.
Date: Wednesday 3 August 2011
Venue: SterKinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton
Time: 4:00pm for 4:30pm
Kiwi wins over SA’s commuter market
Recent months has seen an experiential marketing phenomenon building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market. ‘Be the Bozza’ was not only an entrepreneurial search but a key activation idea that promoted awareness of the brand and positioned Kiwi as the country’s leading sneaker cleaner; all through an innovative yet risky idea.
The campaign, which was conceptualised by Kiwi’s advertising agency, Ogilvy Cape Town, boldly took the new-look Takkie Brite brand into an uncharted brand territory by creating an entirely new industry; the sneaker-cleaning industry.
The ‘’Be the Bozza’’ campaign was an entrepreneurial contest which searched for the ultimate ‘Bozza’ to run the new Takkie Brite Bozza wash stations at Randburg and Vereeniging taxi ranks. Based on the concept of handy shoe shine stations, the wash station would provide a one-stop convenience service for those whose takkies are in need of a wash; cleaning, freshening and whitening.
“It was something that had never been done before and, while we took a huge risk, we have reaped amazing rewards,” explains Pumza Payi, marketing director for Kiwi and the Takkie Brite brand. “We wanted to hit the untapped market by changing consumer’s habits of cleaning takkies whilst keeping Kiwi top of mind and at the same time uplifting our consumers. It seemed like an almost impossible brief, which is why when we hit onto the ‘Bozza’ idea, it excited us so much. It was bold yet felt right.”
The offer, which included comprehensive training, free Kiwi Takkie Brite cleaning products and fixed salaries for the Bozza and his/her chosen assistant for two months, would culminate in the ultimate showdown, with one aspiring Kiwi ambassador taking home the ‘Bozza’ title, which included R20 000 cash and a bursary to study business management at one of the leading business training institutions.
Over 175 entries were received, with the successful two finalists trained to operate the Bozza wash station at each taxi rank. Judged on their ability to effectively use the Kiwi Takkie Brite range, sales revenue and overall customer satisfaction, the best performing wash station’s entrepreneur was awarded the ultimate Kiwi ‘Bozza’ title in a showdown at the Randburg taxi rank on 6 May 2011.
GemGem is first-of-its-kind deals for moms in South Africa
The latest collective buying site to hit South Africa focuses directly on mothers. Gemgem sources a myriad of family must-haves such as clothing, fun outings, toys, educational books and all things for mom and child.
‘It is really positive and has such a feel-good factor about it’ says Jade Bush, owner of Gemgem who also believes whole-heartedly in enabling moms in more ways than one – another reason why Gemgem structures deals in accordance to school holidays, mommy profiles and calendar events.
It’s easy and very safe to use the site; moms register for free on the Gemgem website to receive daily deals via email. When moms spot a deal of interest, they purchase it at a click and wait to hear if enough moms have bought into the deal (which is generally no more than 10 others). An email of congratulations is mailed back with a printable coupon for moms to redeem their purchase. This is cashed in with the merchant directly.
Gemgem has its own Facebook //www.facebook.com/gemgemdeals / gemgemdeals) and Twitter groups (gemgemdeals). Such communities help build defined mommy and business connections that celebrate information sharing and collaboration. The majority of businesses supporting Gemgem say that moms are their most valuable customers. But what differentiates Gemgem is not just the ultimate in niche deals; it’s also in their unique empowerment thrust for moms.
Countdown to close of entries for Highway Africa New Media Awards
Deadline for SABC-Telkom-Highway Africa New Media Awards 2011 is looming, with applications due close on Friday, August 5, at 16.30 South Africa time.
The 11th SABC-Telkom-Highway Africa Conference will for the first time be experienced outside of Grahamstown, at the Cape Town International Conference Centre.
“Highway Africa recognises and celebrates the role that African journalists continue to play in telling the story of the continent in all its complexity. It is a story of hope and despair, of war and peace, of building and destroying. The women and men who dedicate their lives to bring that story, deserve to be celebrated. At the Highway Africa Conference we do exactly that,” said Chris Kabwato, Highway Africa Director.
Judges are looking for innovative applications of new media in African journalism and the media. Awards are given in three categories: individual, non-profit and corporate.
Individual and Non-profit category: Recognition will be given to persons or organisations that find innovative ways to overcome the limitations of the existing African infrastructure. Corporate category: Judges will be looking for creative adaptation of global technologies in an African media context. Other broad criterion is the use of new media to benefit press freedom in Africa and encourage social empowerment in African communities.
Winners of these awards will receive a coveted trophy, and prizes at the prestigious gala event sponsored by Telkom, on September 18, in Cape Town, during the 15th Highway Africa Conference. Enter or submit a nomination by downloading an application form, from www.highwayafrica.com. Email completed form to: firstname.lastname@example.org.
Consumer survey reveals the habits of students
Posterscope South Africa recently launched its second Out-Of-Home Consumer Survey, OCS 2, which aims at revealing consumer behaviour in direct correlation to Out-of-Home advertising.
“The student market has always been a large target market for most brands, and yet it has always been a challenging market to reach effectively. Various insights from OCS 2 ensure that marketing in the Out-of-Home sphere is directed at the people who have the buying decisions, and who are receptive to your message,” said Erik Warburg, managing director, Posterscope SA.
A sample of 3 000 people were interviewed, including many students, and some interesting facts can be divulged:
· 96% of students are single.
· 25% of students earn R 2,500 a month whereas over half do not earn an income at all (pocket money excluded).
· 67% of the grocery shopping is done by their mothers, and when students hit the malls, 34% of them do so over weekends.
· 50% of students use taxis to get to class.
· Over 80% of students notice Out-Of-Home advertising on billboards, street poles, through free samples and through newspaper posters.
· It has been revealed that they are thinking about families, studies and breakfast whilst commuting to class; over lunchtime they are thinking about friends, what to eat for lunch and shopping ; and on the way home they are thinking about what do to that evening, family and what to watch on TV.
· Compared to two years ago, students are spending more time on their cell phones, with family and friends and listening to the radio, and less time reading newspapers, watching TV in the week, exercising and going to the cinema.
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