Media Moves…TheMediaOnline’s weekly round up on who’s moved where and which companies have scored what accounts. All the moves in media …
Sizzling new food editor for SHAPE
Top culinary consultant, chef and food journalist Tamsin Snyman has been appointed new food editor of SHAPE, South Africa’s top-selling health and fitness title.
The daughter of food industry giant Lannice Snyman, who passed away in 2010, Snyman has literally grown up in a professional kitchen. Her 17-year food career incorporates professional cooking and catering, food writing and styling, product development, and marketing for a variety of clients.
“We are enormously privileged to have Tamsin on board,” says Shape editor Tracy Melass. “She is a foodie in the real sense of the word: she knows it, she loves it, she literally leant it at her mother’s knee. Her passion, enthusiasm and and vast knowledge makes her a real asset to the Shape team. We can’t wait to see what she cooks up – all healthy, nutritious and good for your waistline of course!”
Snyman trained in Promotions, Marketing and Business Communication before joining Lannice Snyman Publishers in 1994, which she now presides over. In addition to handling the company’s publishing contracts, she has styled 10 cookbooks and worked on numerous TV adverts and movies to create visually exciting food.
New divisional COO appointed at Primedia Unlimited
Industry stalwart Paul Carsley has been promoted to divisional chief operating officer at Primedia Unlimited. Carsley is no stranger to the mall space, after being at the helm of Primedia Lifestyle as its managing director since 2009.
He is relishing his new challenge as Divisional COO at Primedia Unlimited. Paul will be working across many different businesses including Primall Media, Mall Active, Mallworx, Primedia Lifestyle , Source, Media Express and Red Pixel.
“I am really looking forward to working with the team here as we embark on maximising opportunities for advertisers in the mall space and grow the company’s operations simultaneously,” Carsley said.
Unlimited’s Molefi Moloantoa, Divisional CEO at Unlimited added: “Paul brings to this position over 27 years of experience, and a wealth of knowledge ranging from extensive financial and analytical acumen and operational abilities to advertising and marketing experience. Having someone of Paul’s calibre will definitely take the Division forward and it’s invaluable to the group.”
Prior to joining Unlimited, Paul spent over a decade at the Leo Burnett Group as the Group Financial Director and later Chief Operating Officer.
Executive appointment at Primedia Lifestyle Division, Red Pixel
Mark Powell has been appointed creative director and head of Red Pixel. Having recently relocated to Johannesburg to take up the position, Powell is responsible for the creative capital behind Primedia Lifestyle’s 40+ shopping centre brands.
“Red Pixel is focused on providing advertising and creative expertise to shopping centres and independent clients. Aligning with Red Pixel presents Primedia Lifestyle clients a full creative service spanning design, copy writing, illustration, photography, production, radio, video and TV ad creation, among other traditional creative agency services,” said Powell.
According to Doug Mayne, Primedia Lifestyle’s MD, Red Pixel is committed to results driven advertising through innovative award winning campaigns and excellent service. “The Red Pixel service is based on leading creative skill and a real understanding of the issues that affect our portfolio of retail clients.”
Powell qualified as a graphic designer at the Durban Institute of Technology, followed by his tenure at The Flagship Group – the advertising agency custodian to the Tsogo Sun Properties brands including Montecasino and Sun Coast Casino as well as other accounts such as The Pavilion and John Dory’s.
New marketing manager for Primedia Lifestyle
Leading shopping centre marketing consultancy Primedia Lifestyle has appointed Linda Windell, finalist of South Africa’s 2009 PA of the year, as its new marketing manager.
Having been the right hand assistant of media industry guru and CEO of Unlimited, Ken Varejes, for the last four years, Windell moves over to the Primedia Lifestyle team where her overall responsibility will be to market the brand and its business units Source, Red Pixel and Media Xpress.
“We’re delighted to have Linda on board and have every confidence that she’ll add huge value to the team and to our brand. Her intimate knowledge of the Unlimited group is invaluable in assisting us in elevating Primedia Lifestyle to new heights,” said Doug Mayne, MD of Primedia Lifestyle.
Euro RSCG South Africa wins Revlon
Euro RSCG South Africa has that it has won Revlon South Africa as a key client. This encompasses a number of areas of Revlon’s business, including great brands like Revlon’s High Perfume business, Mitchum, ColorSilk, 24 Seven, Flex, Aquamarine & Cutex.
Revlon was looking for an agency could that could buy into the corporation’s culture of ‘Glamour, Excitement and Innovation’ and would also able to become a long-term partner to the brands.
“It become evident that Euro RSCG clearly understood the personalities of our brands and would thus be in a favourable position to serve them with passion and creativity,” said Scott Maddock Managing Executive, REVLON SA.
Commenting on the win, Euro RSCG’s CEO, Lynn Madeley, said: “We were told that we were challenging without being aggressive, which really sums up the culture of Euro RSCG. It’s a great win for us and it is a real demonstration of the depth of skill we have at senior level.”
Nashua appoints the King James Group
AdReview’s Agency of the Year, The King James Group, has announced that it has won the consolidated Nashua account after a four-way agency pitch. Nashua joins the group’s existing portfolio of blue-chip South African clients such as Allan Gray, Plascon, Santam and kulula.com and will be managed by its Johannesburg office.
“We are thrilled at this win. Nashua is an iconic South African brand and we look forward to adding some fresh magic to a brand we all know and love,” James Barty, King James group chief executive.
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