CYBERTORIAL: Video is making the radio star. And it’s not just video. Social media, websites and portals, streamed audio and apps are all helping to take radio campaigns to a whole new level, says Malani van Huyssteen.
A major strength of radio has always been the personal connection that radio has with listeners – the intimacy that comes from being with people in their homes and cars as they go about their day. At Primedia Broadcasting we’ve got some of the most influential names in South African broadcasting behind the mic and offer listeners and advertisers a relationship with these personalities.
What’s been so exciting about the digital revolution for us has been finding ways of amplifying that personal connection through the clever use of technology across multiple platforms, that help us to reach targeted audiences with a message that is customized to them. We’ve seen many successful campaigns that show we have the ability to foster a more personal connection than ever.
And our audiences are not only tuning in, they are watching, downloading, linking and sharing the stories with their own networks. It’s a whole new level of direct engagement with brands.
So we’ve got some remarkable campaigns planned for the first few months of this year that take content to audiences in numerous ways, and are tailored to the specific audience for each service. Whether its dedicated pop-up radio stations for world cup fans and fanatics, or audio on demand for music lovers who are listening to music stations, the opportunities to make meaningful connections with your target audience are everywhere.
- A lucrative audience
- An audience in South Africa’s two wealthiest metropolitan areas
- We generate premium response levels
- We offer award-winning converged advertising and content campaigns
- We have leading radio brands and celebrity-status personalities who understand our consumers
- Primedia Broadcasting is a media brand with courage, vision and purpose
IMAGE: Primedia ©
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