As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season. Read more
Imagine getting up at 4.15am every weekday morning and having to be side-splittingly funny from the get-go. It’s enough to cause a sense of humour failure. Read more
The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, tells us more. Read more
[PARTNER CONTENT] Radio – 'the theatre of the mind' – remains the most powerful medium for connecting directly with your existing and potential audiences. Read more
