Case study: Radio still the big winner in today’s data-led media game
This past March, the A Million & Change’ campaign, executed across Jacaranda FM and East Coast Radio, was the biggest ...
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Tag: listeners
The voices that grow (with) us
I distinctly remember the two different groups at high school. The ones who listened to the radio station I did ...
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‘This is gold’: Million & Change campaign producing results
I have to share some stats from our Million & Change promotion, where we are giving one winner R1 million ...
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Radio advertising just got smarter
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves — ...
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A total eclipse of the ear
Yesterday, Nova Scotia experienced its first total eclipse of the sun since Carly Simon decided to throw shade on Warren ...
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In a tangled web of wires, a heartbeat still throbs
We content and marketing folk, we strut our stuff with borrowed lexicons. Human echo chambers of recycled expertise. With borrowed ...
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