CYBERTORIAL*: Voting for the 8th annual MOST Awards opens today and will continue until 30 June 2016. To access the new and improved online survey click here or go to The Media Online and look for the ‘Click here to Vote’ button at the top of the homepage.
“We know that your time is valuable and appreciate the effort that you put into making the MOST Awards research a reputable industry benchmark. To this end we have redesigned the MOST Awards questionnaire making it easier and quicker to complete, whilst ensuring that voting remains anonymous and secure,” says Sandra Gordon, founder of the respected Awards.
The online questionnaire for the MOST Awards survey is significantly more contemporary and user-friendly. The design utilises colour coding, drop down bars, and other design elements to clearly and effectively guide respondents through the survey.
The overall goal of the MOST Awards is to motivate media owners and media agencies to improve their businesses through service performance. Media agency employees are invited to rate the performance of the media owner sales teams with whom they have frequent contact, and vice versa. The MOST Awards survey asks respondents to select the companies that they wish to vote for and requires that they are scored against a number of specific performance criteria. Companies are then ranked according to this data.
Three reasons to vote
- To celebrate excellence and encourage growth in the South African media sector.
- Your vote counts, the more votes in the MOST Awards survey, the bigger the sample size and therefore the more robust the research results.
- Ultimately better service, communication and delivery levels rub off on clients who apportion a large chunk of their marketing budgets to advertising in media.
“An independent and flourishing media is vital in our country. Many successful agencies and owners have bought the research and benefitted from the in-depth insights and trends. It is rewarding to see the level of participation and enthusiasm for the MOST Awards,” says Gordon.
For more information visit: //wagthedog.co.za/index.php/most
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