Kalyn Fagan has been appointed as a sales executive for Wag the Dog, working across The Media magazine and The Media Online website.
Bringing 10 years of sales experience, including a wealth of digital sales knowledge, Fagan previously worked for nine months as a digital sales consultant for Caxton Group.
Before that, she spent two years at Digital Marketing Management, a company that handles the entire digital footprint of clients.
Fagan (left) has an art background having studied a course at the National School of the Arts that included graphic design, jewellery design, ceramics, drawing, and painting. Her first job was doing sales in an art gallery. To this day, even though she has left the art world behind her, she still has an interest and is passionate about it and says that lessons learnt in that space can be applied to sales in general.
“When you’re doing a campaign, it’s about the artistic appeal and how it appeals to the consumer. If you have an advertisement that is bland and boring then it’s not going to appeal to anybody,” she explains.
When not at work, Fagan is also kept busy by her two children and her husband.
Her approach to sales is a simple one, “A successful platform mixed with a successful campaign, and you’ve got brilliance,” she says. “I could never sell something I didn’t believe in”.
When asked why she decided to join Wag the Dog Publishers, Fagan explains, “The biggest thing is I can learn a lot. In the field I was in I knew everything. There was nothing more for me to learn and grow from. In this field you can learn a lot and you can carry on growing.”
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