[PARTNER CONTENT] East Coast Radio (ECR) is a brand as energetic and vibrant as the people from the East Coast of South Africa.
ECR is the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of more than one million people (BRC RAMS, February 2020).
RADIO STATION LISTING
STATION MANAGER: Boni Mchunu • boni@ecr.co.za
PROGRAMMING MANAGER: Zane Derbyshire • zaned@ecr.co.za
MARKETING MANAGER: Tanya Davis • tanya@ecr.co.za
COMMERCIAL MANAGER: Malani Van Huyssteen • malani@ecr.co.za
STATION PHONE: (031) 570 9495
Station information
CORE AUDIENCE: Listeners in KwaZulu-Natal from all race groups, male and female 25-49 SEM 7-10
TYPICAL LISTENER: Female, about 35-years-old from KwaZulu-Natal, LSM 7-10
BROADCASTING AREA: KwaZulu-Natal
TOTAL PAST 7 DAYS LISTENERSHIP (BRC RAM, May – 2020): 1 022 000
ADSPEND: (Nielsen Apr 2019- Mar 2020) R507 676 936
ADVERTISING POLICY: 12 minutes an hour
BROADCAST LANGUAGE: English
FORMAT: Hit music from the ’90s to now
MAJOR STATION EVENTS: East Coast Radio Big walk, Business breakfast, Women’s Breakfast and the annual Toy Story CSI campaign.
STATIONS USP: Most culturally diverse listeners
MOST POPULAR SHOW: The Breakfast Show – Darren, Keri and Sky
COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R13 890 (excluding VAT) for a recorded advertisement and R24 000 for a 30-second, live read
DIGITAL AND SOCIAL MEDIA REACH
Website: www.ecr.co.za delivering on average 1 000 000 unique browsers
Facebook: 323 683
Twitter: 503 700 followers
Instagram: 64 549
The station’s ongoing research keeps East Coast Radio highly relevant and part of the ethos of KwaZulu-Natal. ECR is rooted in the social fabric of KZN, hosting some of the province’s biggest and much loved events and CSI campaigns.
Powered by innovation and creativity, East Coast Radio provides experiences that are memorable, entertaining and compelling. This includes cementing its position as a world-class entertainment player by hosting some of the world’s biggest music stars.
Sourcing new talent and developing existing talent, crafting and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio’s success.
