• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Communications Opinion

Please don’t get triggered…

by Brent Lindeque
November 9, 2020
in Opinion
0 0
0
Please don’t get triggered…

Brent Lindeque

Share on FacebookShare on Twitter

It’s bizarre to watch many parts of the world go into lockdown – some for the first time and many for the second time, while we have many of our freedoms back again.

I mean, the number of South Africans who now live below the dignity line has almost tripled during 2020, our economy is not great and may be on the brink of a collapse, many of my friends are unemployed (or earning less than they were this time last year) and we’re all still very unsure of exactly what is going on in our country (or with this virus), but we can play sport outside, see family and friends, and also have a bite to eat and something to drink in a restaurant or cafe while many countries around the world cannot.

So first things first before we get to my point…we have to acknowledge that alcohol, cigarettes and roast chickens are still allowed to be sold in other parts of the world – even in the harshest lockdowns. And even though some stores are stopping people from buying certain things – like pillows – you can still order them online and have them delivered to your house on the same day. So dear South African government, can we please diarise to revisit some of your peculiar decision-making choices in the future, and hold you accountable for our current distrust in your leadership (or lack thereof) and state of our mental wellness?

Anyway… back to my point

Here’s the thing we need to wrap our heads around: if the rest of the world is going back into lockdown in the colder months, then we need to be prepared for this outcome too. If the cold is the reason that Europe is going back into lockdown, then we could very well face the same odds in May next year.

Our active cases keep fluctuating but stay relatively low, and have been under 55 000 for 50 days now so even though we seem to be ‘okay’ with our numbers today, we have no clue how that may change tomorrow.

Maybe we need to start living with the prospect that another lockdown might happen and then prepare for it emotionally and financially – even if it doesn’t.

We might be making hay while the sun shines, but the future is still very uncertain, and no one is really sure of the “end game”. There doesn’t seem to be a “magic formula” that is going to make everything instantly go back to normal. I’ve read that vaccines take years to be developed so we may have this hanging over our heads for a lot longer than expected. Like, things will not just reset on the 1st of January 2021…just saying.

Our government are also not great and tend to make incredibly irrational decisions at the best of times, so if our numbers do spike, there is a possibility that we will be forced to go back into a lockdown (even though our actual spike was in our harsh lockdown – this is a different conversation) so we need to be prepared.

So here’s my advice

Even if you believe in some sort of conspiracy theory about this thing or you’re not “scared of it” – understand that the government are making decisions for us and do not care about your hypothesis. They will act accordingly should numbers go up again.

Expect the worst and hope for the best. Start wrapping your head around the fact that a second lockdown in South Africa may happen next year in the winter months. I am watching the rest of the world, and they are so angry about going back into lockdown…but the reality is that there is nothing they say or do that can change the fact that the decision has been made for them. Let’s prepare ourselves mentally so that we don’t find ourselves in the same position? Even if it does not happen.

Start saving money now – as much of it as you can squirrel away. Cut down on your expenses. Get rid of things that you are paying for but not using, get rid of that gym contract, try sharing a car with your partner, downgrade your cellphone package or just get rid of debt. Save whatever you can.

Secure your job. I know that sounds unrealistic, but the time is now to work harder than you ever have so that your managers can see your worth. Put in the hours to become an asset to the company you are in or find new ways to work that takes being in lockdown into account. Evolve, become resilient to change.

Most importantly, I guess is to try to stop spreading this thing, and that means wearing masks, and physically distancing. Don’t stop living but rather do things with the virus in mind. Like, go eat out but maybe avoid the underground club that all the “cool kids” are going to after – we’ve seen this in the news, this ends badly.

Start being more responsible for the lives around you. The trick here is to act like you have it and then treat the people in your life (or even just randoms who you come into contact with) that they might die if they get it.

And then be kinder with yourself and each other. Everyone is in this thing right now. We are feeling a little off-sides. The uncertainty is frustrating, and the unknown is scary. So be kinder than necessary. Help where you can, and love those around you just a little bit louder.


Brent Lindeque is the founder of GoodThingsGuy. He launched the blog almost five years ago to change the national conversation and give South Africans a balance to the news in South Africa. He is a brand ambassador, MC, award-winning blogger, speaker and entrepreneur.


Tags: blogbloggerBrent LindequeCovid-19GoodThingsGuymediaopinionvideo

Brent Lindeque

Radio Host on Jacpod Owner of www.goodthingsguy.com Public Speaker Mcee Change Maker Thought Leader Advocate for good

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Video’s ongoing evolution

Video’s ongoing evolution

May 15, 2025
Music strikes a chord for South Africa’s consumer class

Music strikes a chord for South Africa’s consumer class

May 15, 2025
Pitch perfect or idea theft?

Pitch perfect or idea theft?

May 15, 2025
US brands top the charts in Kantar BrandZ 2025 ranking

US brands top the charts in Kantar BrandZ 2025 ranking

May 15, 2025

Recent News

Video’s ongoing evolution

Video’s ongoing evolution

May 15, 2025
Music strikes a chord for South Africa’s consumer class

Music strikes a chord for South Africa’s consumer class

May 15, 2025
Pitch perfect or idea theft?

Pitch perfect or idea theft?

May 15, 2025
US brands top the charts in Kantar BrandZ 2025 ranking

US brands top the charts in Kantar BrandZ 2025 ranking

May 15, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?