PRISMS Awards 2024 celebrate the art of storytelling

The 2024 PRISMS Awards, held alongside the inaugural PRISMS Summit, celebrated not only the best work in the industry but also the dawn of a new chapter for PRISA, as the institute unveiled its refreshed brand and renewed vision for the future.

“This year’s submissions reflected the profound influence of storytelling in shaping brand narratives and public perception. Through the “Ink” theme, campaigns showcased how strategic communications can turn moments into movements, connecting communities and driving meaningful action,” said Bradly Howland, CEO of Alkemi, president-elect of PRISA and member of the PRISMS organising committee.

According to Paul Reynell, chief judge of the PRISMS Awards, the ‘Ink’ theme this year truly captured the essence of the profession.

“The campaigns we saw were not just communications efforts but works of art, using the power of storytelling to drive change, engagement and connection in the market. These award-winning campaigns blend creativity with strategic intent, reflecting how our industry continues to evolve and influence the world,” he said.

The ultimate Campaign of the Year was the GoSolr The Light Paper, which was awarded to The Friday Street Club.

Paddington Station Inc. walked away with Grand Prix Agency of the Year and Best Small Agency. Tribeca PR was also recognised as the Best Medium-Sized Agency and Flow Communications as the Best Large Agency of the Year.

Celebrating engagement, learning and connection at the PRISMS Summit

Alongside the excitement of the PRISMS Awards, PRISA hosted its first annual PRISMS Summit, which brought together professionals from across the industry for two days of insightful sessions, workshops, and networking.

The Summit focused on addressing the evolving challenges and opportunities facing the communications sector today, including value-based leadership, driving financial sustainability, the integration of AI, responsible communication, and solutions to tackling ethical dilemmas like greenwashing and creating a stance on the role the industry plays in fighting climate change.

PRISA’s rebrand – stepping into a new era

This year also marked a significant milestone for PRISA, as the institute launched its rebrand at the Awards.

“The rebrand signals a bold new chapter for PRISA, one that embodies our unwavering commitment to innovation, leadership, and growth. As the public relations landscape transforms, we are evolving alongside it, ensuring that we remain at the forefront of shaping the future of communications.

“Our new identity is not just a reflection of who we are today, but a declaration of our vision for tomorrow — to elevate, empower, and advocate for the public relations profession across Southern Africa and beyond,” said Oscar Tshifure, President of PRISA.

The 2024 PRISM Awards and PRISMS Summit have reinforced PRISA’s position as a key player in the world of communications, and the future looks bright as the institute embarks on its next chapter.

Full List of PRISMS Award Winners

South African Campaign Of The Year
The Friday Street Club		Go Solr The Light Paper
Alkemi Collective		Esther Mahlangu Retrospective (Special Mention)
Grand Prix Agency Of The Year
Paddington Station Inc
Best Small Public Relations Consultancy
Paddington Station Inc
Best Mid-Sized Public Relations Consultancy
Tribeca PR
Best Large Public Relations Consultancy
Flow Communications
Recognition In PR Leadership
Paul W. Reynell		Paddington Station Inc
Caroline Smith		Flow Communications
Bradly Howland		Alkemi Collective
Best Public Relations Professional
Winner	Keabetswe Taele	M-Sports Marketing Communications
Runner-up	Awande Dlamini	Magna Carta Reputation Management Consultants
Best Up-And-Coming Public Relations Professional
Winner	Thato Moloi	Grey Advertising Africa
Runner-up	Mikateko Maswanganyi	NerdNarrative
Runner-up	Kaylin van der Vent	Paddington Station Inc
Best Public Relations Intern Of The Year
Runner-up	Tasneem Felix	Dialogue Communications
Runner-up	Zané Neethling	Paddington Station Inc
Dedication Award (Previously Lifetime Achievement Award)
Gold	Martin Slabbert	Alkemi Collective
B2B CATEGORIES
Diversity, Equality, and Inclusion Campaign
Gold	Brandsmith		#WomenpreneurHerPerfectPitch by Jacaranda FM
Bronze	Clockwork		CISCO WOMHUB
Bronze	Hotwire		Wilderness Botswana Local Tourism Supplier Expo
Education & Training
Silver	Weber Shandwick		Iron Sharpens Iron
Bronze	Tribeca PR		Epson Champions Education – Empowering Education in South Africa
Special Mention	STRONG PR, Marketing and Events		STOP LOOK WAVE – Volvo Trucks South Africa
Products or Services
Gold	BASF		How selling purpose instead of ‘product’ secured BASF new business & more!
Silver	Paddington Station Inc		Mediamark SoundGen
Bronze	Lauren Shantall		Decorex Africa 2023
Publishing (Internal Communications)
Gold	The Friday Street Club		Go Solr – The Light Paper
Silver	FleishmanHillard SA		Philips Future Health Index 2023
Publishing (Custom Titles)
Silver	Mikateko Media		Sawubona Magazine
Corporate Communications
Gold	Tribeca PR		WE are Malan Scholes Attorneys
Silver	The Friday Street Club		SAB Foundation
Bronze	Riverbed		MSC Cruises Splendida
Crisis Management
Silver	NGAGE		Mining company stands up against environmentalists
Bronze	PR Worx		POPCRU 10th National Congress
Digital Reputation Management (Long-term)
Gold	Ogilvy South Africa		Life Healthcare Always On
Silver	BusinessDNA		Rea Connecta! Connections That Matter
Bronze	Flow Communications		Nelson Mandela Foundation: Round-the-Clock Digital Campaign
Internal Stakeholder Engagement & Communication
Gold	Tribeca PR		Pernod Ricard: 1000 Ways to Stay Safe
Silver	Flow Communications		ATC Africa: IMPACT Internal Communications
Bronze	Ogilvy South Africa		Telkom
Investor Relations
Silver	Clockwork		Redefine Annual Results
Thought Leadership Profiling
Gold	ByDesign Communications
			Youth Employment Service (YES) – Giving you(th) perspective on youth unemployment
Bronze	FleishmanHillard SA		Momentum Health Solutions NHI
Reputation & Brand Management (Long-term)
Bronze	Tribeca PR		We Are Malan Scholes Attorneys
B2C Categories
Beauty, Fashion & Lifestyle
Silver	DNA Brand Architects		The Khalanga Launch
Consumer PR For An Existing Product Or Service
Gold	MSL		Disney+: Kizazi Moto: Generation Fire
Silver	Magna Carta Reputation Management Consultants		Windhoek 100% Real Launch
Bronze	Flow Communications		SANBI: Biodiversity Champion for the People
Content Marketing/Brand Journalism
Silver	Flow Communications		The Women Presidents’ Organisation – Good to Great
Bronze	Flow Communications		Good Work Foundation: Rural Education Revolution
Corporate Communication
Gold	Showmax		Showmax relaunch
Silver	Riverbed		MSC Cruises Splendida
Bronze	Flow Communications		Nelson Mandela Foundation – Round-the-Clock Digital
CRM/Customer Loyalty Campaign
Special Mention	Flow Communications		Carspa AI Loyalty Campaign
Education
Gold	ByDesign Communications		Spark Schools – World’s Best School
Silver	Instinctif Partners Africa		atingi -Breaking Barriers, Building Futures
Bronze	Tribeca PR		Epson Champions Education – Empowering Education in South Africa

Special Mention	Tribeca PR		Gogonomics
Environmental
Gold	The Friday Street Club		Go Solr – The Light Paper
Silver	JNPR		Heineken Green Zones
Bronze	Flow Communications		SANBI: Biodiversity Champion For The People
Financial
Gold	Accenture Song Media (SA)		Sanlam Life of Confidence
Bronze	Riverbed		Nedbank eOfisini iSkhaftini
FMCG
Bronze	Accenture Song Media (SA)		Cadbury Give A Little Thanks
Food & Beverage
Silver	The Friday Street Club		Time Out Market Cape Town Launch
Bronze	Grey Advertising Africa		Burger King – #Budget Speech
Bronze	Paddington Station Inc & Duke Group		Jive Cooldrinks
Food & Beverage (Alcohol Sector)
Gold	M-Sports Marketing Communications		Brutal Fruit – SheBeen
Silver	Magna Carta Reputation Management Consultants		Windhoek 100% Real
Bronze	Grey Advertising Africa		Savanna Cider – Dry Goods
Gaming & Virtual Reality
Bronze	Riverbed		Nedbank Chow Town
Healthcare & Related Industries
Bronze	Alkemi Collective		SAMA
Launch Of A New Product Or Service
Gold	Riverbed		Nedbank eOfisini iSkhaftini
Bronze	Tishala Communications		Shesha e-Hailing: Mzansi’s Ride, Our Nation’s Pride
Bronze	Duma Collective		HONOR 90
Bronze	Brand Influence		Prime Hydration Energy Drink
Property & Construction
Silver	Paddington Station Inc		Shawu’s Hills Wildlife Estate
Radio As A Primary Tool
Gold	Brandsmith		#WomenpreneurHerPerfectPitch By Jacaranda FM
Silver	Capacity Marketing		The EXTRA CCCold ICE Bath Challenge
Reputation & Brand Management (Long-term)
Bronze	Flow Communication		Nelson Mandela Foundation: Around-the-Clock Digital
Retail
Gold	Ogilvy South Africa		PEP ‘Changing Stations’
Bronze	Magna Carta Reputation Management Consultants		SPAR #SpreadSmiles
Bronze	Levergy		#Run4Avos
Social Media As A Primary Tool
Gold	Dialogue Communications		#BokFriday
Silver	Magna Carta Reputation Management Consultants		MTN Made4U
Bronze	Flow Communications		Nelson Mandela Foundation: 21st Nelson Mandela Annual Lecture
Sponsorship
Gold	Magna Carta Reputation Management Consultants		MTN Silent Choir
Silver	Playmakers Sponsorship		ABSA Run Your City Series
Bronze	Retroviral		The Granboks
Special Mention	Playmakers Sponsorship		PEP Mini Netball

Sport
Gold	Levergy		Stand Tall
Silver	Levergy		Run4Avos
Bronze	Jenny Griesel Communications		ESPN Superbowl Staycation
Technology
Silver	Levergy		Stand Tall
Bronze	Tishala Communications		Sumsub AI Deepfake
Bronze	Tribeca PR		Gogonomics
Travel & Tourism
Gold	ByDesign Communications		AirStudent – Entrepreneurs Take Flight
Silver	Riverbed		MSC Cruises Splendida
Bronze	The Friday Street Club		Time Out Market Cape Town
SPECIAL
Arts & Entertainment
Gold	Jenny Griesel Communications		National Geographic Secrets of the Elephants
Silver	Alkemi Collective		Esther Mahlangu Retrospective
Bronze	Jenny Griesel Communications		Primal Survivor Extreme African Safari
Special Mention	MSL		Disney+: Kizazi Moto: Generation Fire
Communication Research
Silver	ByDesign Communications		Anglo American – Understanding the pulse of the community in a mining industry under pressure
Community Relations
Silver	Tribeca PR		Epson Champions Education – Empowering Education in South Africa
Silver	Tribeca PR		Gogonomics
Bronze	Brandscapers Africa		Fueling Ambition, Transforming Brands
Special Mention	DNA Brand Architects		FNB Pop Opera
Corporate Citizenship
Gold	Regine le		Re.Bag.Re.Use ~ Putting bread on the table by repurposing your empty bread bags
Silver	KFC		How R2 became R19 million in 31 days
Bronze	Tribeca PR		Gogonomics
Special Mention	Flow Communications		Hollard Highway Heroes
Digital Campaign
Gold	Riverbed		Nedbank Chow Town
Silver	Flow Communications		Marine Protected Areas (MPA) Day 2023
Bronze	Dialogue Communications		#BokFriday
Event Management
Gold	ByDesign Communications		Spark Schools – World’s Best School
Gold	The Friday Street Club		V&A Waterfront – V&A Exchange
Bronze	Paddington Station Inc		Mediamark SoundGen
Influencer Management
Gold	MSL		Nedbank Roblox Chow Town
Silver	Ogilvy South Africa		M-Net White Lies Launch
Institute Of Higher Learning
Bronze	Dialogue Communications		Allan Gray Orbis Foundation
International Campaign
Gold	Jenny Griesel Communications		IWAJU
Silver	DNA Brand Architects		Apple Music Africa Now Radio
Bronze	Alkemi Collective		Esther Mahlangu Retrospective
NGO/NPC Campaign
Silver	PR Worx		POPCRU 10th National Congress
Bronze	Flow Communications		Marine Protected Areas (MPA) Day 2023
Special Mention	Flow Communications		Nelson Mandela Foundation: 21st Nelson Mandela Annual Lecture
Special Mention	Clockwork		Aware.Org – Drunk Driver Stay for Free
PR On A Shoe-String Budget
Gold	Alkemi Collective		Esther Mahlangu Retrospective
Silver	Brandsmith		SPAR Carols by Candlelight By Jacaranda FM
Bronze	Clockwork		Aware.Org – Drunk Driver Stay for Free
Public Affairs
Special Mention	M-Sports Marketing Communications		Ancestor’s Day
Public Sector
Gold	Flow Communications		South African National AIDS Council – GBV Ambassadors
Silver	Flow Communications		SANBI: Biodiversity Champion For The People

Bronze	City Of Cape Town		Prepaid Metering Software Updates (TID)
Video Communication
Gold	Dialogue Communications		#BokFriday
Bronze	Tribeca PR		1000 Ways To Stay Safe
Visual Communication
Gold	Levergy		Stand Tall
Silver	Levergy		The Art Of Wine
Bronze	Paddington Station Inc		Shawu’s Hills Wildlife Estate
Honorary Awards
Presidential Award		Maria Dax
Presidential Award		Kate Bapela
Presidential Award		Malesela Maubane
Presidential Award		Prof. Justin Green
Presidential Award		Athi Galeba
Presidential Award		Sylvester Chauke
Presidential Award		Paul Reynell (Chief Judge)
Fellowship Award		Noxolo Gogo
Fellowship Award		Marilyn Watson