• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

South Africa takes steps to adjust copyright law to the digital age

by Sean Flynn
August 7, 2017
in News
0 0
0
South Africa takes steps to adjust copyright law to the digital age
Share on FacebookShare on Twitter

South Africa’s Parliament is debating the 2017 Copyright Amendment Bill which is aimed at aligning the country’s laws with the digital age.

I, as well as other experts and civil society organisations, have submitted comments praising many of the bill’s provisions. But we advocate for an important change – for the new law to adopt an ‘open’ fair use right, instead of the ‘closed’ version in the current act.

By an “open” fair use right, we refer to one that would authorise any fair use of a copyrighted work, not just uses for prescribed purposes like criticism and review. The reason this is important is that, in the digital world we live in today, there are an increasing number of technological uses that are fair in that they do they do not substitute for the work in the market but that are not for traditional purposes like criticism.

Modern copyright law was first drawn up in the era of the printing press. At its core it gave exclusive rights for making and selling a copies of a particular work. Every time the work was reprinted it was made available to a new consumer or new group of consumers. So protecting copies created an economic system whereby copyright owners had a clear and distinct point at which they got paid for their work.

In the digital age, a large and growing number of technologies rely on intermediate copies that do not express the work to the public in any way. These new and important uses include cloud computing, text mining, detecting plagiarism and constructing search engine indexes. All of these kinds of uses make copies of works, but not the kinds of copies that compete with rights owners. Rather, they create entirely new services for users that couldn’t exist without the right to copy.

The copying at the heart of these technologies is sometimes referred to as “non-expressive use”. The term refers to the fact that such uses may reproduce protected works, but do not do so in a way that expresses (or communicates) the work to the public, and therefore cannot substitute for the work in any market. Such uses are fair by definition.

What ownership means in a digital world

Non-expressive uses rely on the ability of machines to read thousands (sometimes millions) of works to abstract metadata from them. The metadata is fundamentally different to the original, primary work. The metadata is fact – not expression.

Non-expressive uses have enormous potential to advance human progress without prejudicing the interests of authors or copyright owners. Language translation software makes communication across borders and cultures simple and easy for anyone with a smartphone. But to teach computers to translate you must feed them with millions of examples of text from copyrighted sources. We have web applications that can recognise pictures of animals and name them, and that can recognise patterns in music and play along. But to teach computers to learn we have to provide them with data in the forms of millions of examples and pictures or songs to learn from. These examples do not substitute for the works – they cannot be enjoyed by a consumer instead of the original – but they are nonetheless “copies” in the literal meaning of the word.

Allowing non-expressive uses of copyrighted works is consistent with the goals of copyright. Copyright law is not an end in itself. It was established to motivate and reward the creation of new and original expression. That’s why the law distinguishes between facts and ideas (unprotectable) and expression (protectable). A work is only regarded as having been copied when a substantial part of its original expression has been reproduced. If the purpose of copyright is to protect original expression, it stands to reason that non-expressive use shouldn’t infringe copyright.

What’s missing

South Africa has a general exception that authorises a “fair dealing” with a work. But it’s closed – not open. It applies only to uses for the purposes of research or private study, personal or private use, criticism or review, and reporting current events. Non-expressive uses are not on the list.

The alternative to a closed list of exceptions is a general public interest exception, known in the US as “fair use”. Many countries, including in Singapore, Israel, Korea, Malaysia, and Philippines, have adopted open fair use or fair dealing clauses in their laws. Such laws have been interpreted to permit non-expressive uses. And, importantly, they provide the flexibility needed to recognise other (e.g. future) fair uses of works that benefit society without harming authors. The openness of the fair use is thus often referred to as the secret sauce of the US and other fair use country’s innovation-enabling environments.

What changes need to be made

South Africa could make suitable provision for non-expressive use by simply adding the words “such as” before the list of authorised purposes in its existing fair dealing clause. This would make the clause similar to the US fair use right in that it would be open to application to purposes not specifically mentioned in the Act, but which are nonetheless fair to authors.

An alternative to an open fair dealing right, or as a clarification, South Africa’s law could be amended with a specific provision to protect non-expressive uses. Such a provision would safeguard many uses we know of today, but would have the disadvantage of lacking the flexibility we may need to permit the uses of tomorrow.

Sean Flynn, Law Professor, American University

This article was originally published on The Conversation. Read the original article.

Image: The digital age has added new challenges to copyright law.
Shutterstock

Tags: copyrightCopyright Amendment Bill 2017copyright in digital ageSean Flynn

Sean Flynn

Sean Flynn teaches courses on the intersection of intellectual property, trade law, and human rights and is the Associate Director of the Program on Information Justice and Intellectual Property (PIJIP). At PIJIP, Professor Flynn designs and manages a wide variety of research and advocacy projects that promote public interests in intellectual property and information law and coordinates PIJIP’s academic program. Prior to joining WCL, Professor Flynn completed clerkships with Chief Justice Arthur Chaskalson on the South African Constitutional Court and Judge Raymond Fisher on the U.S. Court of Appeals for the Ninth Circuit. He also represented consumers and local governments as a senior associate with Spiegel & McDiarmid and as senior attorney for the Consumer Project on Technology, served on the policy team advising then Assistant Attorney General for Civil Rights Deval Patrick, and taught Constitutional Law at the University of Witwatersrand, South Africa.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

Recent News

Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?