Advertising
Creative, brutal thought needed to tough out agency challenges
Advice to agencies: Do a lot of work that is not in the traditional role or ambit of what an...
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Advertising talent: Shouldn’t ‘suits’ and strategists also be proud of creativity?
After spending my first 10 years in advertising working in account management, I moved into the people and HR space...
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Advertising: From chrysalis to butterfly
The advertising industry is undergoing major changes but it's certainly not dying. It's a butterfly emerging from a chrysalis.
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Fearless, or just pigheaded?
Manila, and Campaigns at GREY, recently played host to the GREY Regional Creative Council, a three-day creative work fest where...
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Social media and branding: Behind Kylie Cosmetics’ success, new marketing rules and risks
The new reality of marketing in the era of social media is that while brands can rise faster, they can...
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Using audience data to give programmatic a powerful push
If you haven't started using audience data in your programmatic buying, here are five tips to get started today.
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