Advertising
Putting media agency heads together
ADVERTISING MEDIA FORUM: Britta Reid says that the only way forward is to bring digital and traditional experts together to...
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An ombud scheme for the advertising industry?
The South African Advertising Standards Authority of South Africa (ASA) has applied to be recognised as an ombud for the...
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From campaigns to commitments to ecosystems
Let me start off the bat with a mea culpa as it relates to the four buzzwords or clichés that...
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Four tips for making your search keywords work hard for you
“Words are working hard for you.” That line from the 1980s pop song Wordy Rappinghood by Tom Tom Club is, for...
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Campaign: Funnymen @ Work
Corporate training. Corporate training videos. They're a laugh a minute. Not! But Comedy@Work is working hard to change the face...
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It’s on the up: a five-year look at ad spend
The MediaShop’s Tony Banahan takes a look at ad spend trends covering a five year period from March to February....
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