Advertising
Campaign: Beating the bix with Weet-Bix
What do you do to reconnect the youth with a venerable brand that has been around forever? That was the...
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Absolute and relative innovation: key to a brand’s future?
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical)...
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Sport: It’s the ‘passion’ factor that scores
Advertising on sporting media may well be more expensive but, says sports fanatic Chris Botha, it is not just about...
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Campaign: CNN does it for Zambian tourism
Zambia – and Zimbabwe – are co-hosting the UN World Tourism Organisation meeting in August, an event expected to draw...
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Is advertising more offensive? Or are consumers less tolerant…
If the level of pettiness of complaints to the world's advertising standards authorities is anything to go by, global consumers...
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Media planners, strategists don’t ignore new titles
Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom...
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