Advertising
Simba’s legacy roars with flavour… and a new TV campaign
It has been 57 years since Simba chips launched in South Africa, the brainchild of Leon Greyvenstein, son of Ouma...
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Is mass media advertising devalued by too much ‘creativity’?
There was a time when advertising in South Africa was able to push the envelope and test consumers' taste and...
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BBC cracks its stiff upper lip
The stiff upper lip of BBC World News is becoming more flexible as they reposition themselves in a digital world...
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Turning social media into a powerhouse sales lead generator
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex...
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Campaign: Johnny Walker keeps South Africa walking
South Africa celebrates 19 years of freedom tomorrow. It has been 22 years since former president Nelson Mandela took his...
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Can Africa lead the creative revolution globally?
While competition for brand spend in Africa is highly competitive there remains a great need for sharing and insights amongst...
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