Media business

The Supreme Court of Appeal (SCA) has adopted the dominant purpose test to determine whether a document or communication prepared...

The Information Regulator has been clamping down on entities failing to ensure compliance with the direct marketing provisions of the...

The recent wave of media house restructures in South Africa — including the sale of Media24’s distribution business and several...

We are living in an era of unprecedented transformation as Artificial Intelligence takes productivity and profits to new heights. Imagine...

Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught...

Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to...