Opinion

To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the...

For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio...

In 2019, the average all media advertising rate declined YoY by -2.4%. This is the first time in over 25...

In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive...

Conrad’s Heart of Darkness is set in Africa during the period of that other great pandemic, often referred to as...

When things get back to normal. What then? That’s what we need to start focusing on in media. Global advertising...