Communications
Without marketing and media exposure, a great idea is just a wink in the dark
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new...
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Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now,...
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Radio drive time is not about tomatoes
I was listening to afternoon drive-time earlier this week on CapeTalk Radio and the stand-in presenter opened with a 10-minute...
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Ad industry needs to wake up to the reality of offensive advertising
The advertising industry shouldn’t be complaining to the regulators about what they feel is the consumer being overly offended. They...
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Reflecting on a year of living since Covid-19 reached South African shores
A year ago, on 5 March 2020, South Africa identified its first case of Covid-19. It was hard to imagine...
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SA Budget: It’s time to disrupt the status quo
We believe the status quo is there to be upset. It is our view that if you’re not disrupting, you’re...
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