Out of Home
Building wraps vs super signs: How to maximise ROI
Research into the efficacy and benefits of Super Signs and building wraps, a very interesting comparison in the OOH space.
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Nfinity enters OOH market with acquisition of Reveel
Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced out of home...
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Digital out of home in Africa sees double digit growth
DOOH is increasingly prevalent with large supersites (100m2 and larger), of various formats. Examples include wallscapes and massive gantries lighting...
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Bringing advertising to life with holograms
No it's not Star Trek, but it is the emergence of holographic advertising as a form of out of home...
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The economics of programmatic DOOH
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure...
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The most memorable media events of 2018
Events are the in-thing right now, and there were no shortage of ones that The Media Online attended during 2018....
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