Research
Review, examine, refine: The BRC’s rational and reassuring mantra
The latest Broadcast Research Council's RAM numbers were released this week. Britta Reid reports on what a year's worth of...
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Insights into South Africa’s generational lifestyles
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is...
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‘Happiness is about experiences’: SA’s 2017 Icon Brands
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening;...
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Final programme for PAMRO 2017
The theme for this year’s PAMRO conference is 'Content is king and he is one of us'. The PAMRO conference is...
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MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”....
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