Angry Birds, audio and ad spend: The rise of the African mobi gamer
Who would have guessed that a couple of Angry Birds with superpowers would have gained such a cult-like following, amassing ...
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Tag: advertising
Driving culture
It is said that organisational culture is outside the control of executives and a company’s leadership teams, but that simply ...
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Elevate your brand with contextually relevant content marketing on ayoba
Content marketing has proven to be an indispensable element in the modern marketing mix. Great content campaigns can achieve a ...
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Why branding won’t always solve your business issues
Defining a brand has become quite a lofty exercise. We tend to wax lyrical about the perception it builds, or ...
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Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
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The story behind the viral ‘Fando’s’ full English breakfast fan-made Nando’s ad
Early on Sunday morning, as millions of South Africans basked in the babelaas of the whisker-thin victory of the Boks ...
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