Policy changes could unlock a new future for radio in South Africa
The removal of the outdated ownership limitations will enable radio operators to consolidate the market and offer their customers reach ...
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Tag: advertising
Naked’s #StopHoldMusic campaign is a smash hit
Naked, the fully digital insurance platform, has stormed the social media charts with #StopHoldMusic, a digital marketing campaign that pokes ...
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Pot of gold: Burgeoning cannabis industry illuminates shifts in the ad landscape
The legalisation of cannabis has paved the way for a transformative shift in the advertising and marketing landscape.
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Media buying transparency: Here’s why clients should have access to their ad accounts
It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...
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Naazema Rawoot appointed as dentsu South Africa’s chief financial officer
dentsu South Africa has promoted Naazema Rawoot to chief financial officer for the media agency's local market.
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Marketing hacks for cash-strapped SMEs
With budgets cut to the bone, marketing execs in smaller businesses need to take a more creative approach to get ...
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