Have we lost the plot?
As consumers are at the centre of everything we do, let’s create work on brands that inspires, just like the ...
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Tag: advertising
After 60 years, FCB and Toyota part ways
Toyota has made a decision to end its successful 60-year relationship with FCB in South Africa to align its account ...
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Media market trends demonstrate the need for sustainable and innovative strategies
Traditional TV and radio are competing with their very consumers through the growing interest in independent YouTube channels, TikTok posts ...
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Seven Days on Twitter: A media dive
Hello South Africa, tell me how you’re doing? You’ve survived another week and I, for one, am enormously proud of ...
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‘Unlearning’: Marketing lessons from 2022 and trends for 2023
As we prepare for 2023, we must have a new focus and a new wealth of optimism.
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GenNext Youth Behaviour Report: Optimistic, resilient but untrusting and sceptical
The 2022 Gen Next report reveals what feels like unprecedented chaos as an ongoing theme experienced by the youth of ...
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