Media sales: Don’t overlook the human connection
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand ...
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Tag: advertising
Cash for clicks: This model can’t be the future of journalism
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...
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Many online portals just don’t understand monetisation
It should be possible to extrapolate subscriber data into product or service interests. And then to create strategic alliances with ...
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All the 2019 APEX Awards winners, as they come to an end
The big news coming out of the 2019 APEX Awards last night, was that this year's edition will be its ...
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Finding the creative sparkle to forge powerful connections
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for ...
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In The Hotseat with Mediamark’s Wayne Bischoff
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the ...
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