Tag: advertising

Any brand that is not truly connected with its consumers is at risk of survival in the future. Consumers care ...

'It is better to reach the right person in the right context once, even if expensive, than to reach that ...

The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...

Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand ...

Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...

It should be possible to extrapolate subscriber data into product or service interests. And then to create strategic alliances with ...