TV commercials are the great mystery of today’s media world
Is the 30-second television commercial still a valid form of advertising? Not for the upper socio-economic consumers.
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Tag: advertising
Transparency: Make it your problem before someone does it for you
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables ...
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The global rising star that is OOH
The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves ...
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Living a long life… online but not in print
Publisher Gisèle Wertheim Aymés has decided to print Longevity magazine as an annual, and for the rest, focus on online, ...
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Ogilvy and KFC come out top at 10th annual Bookmark Awards
Digital marketing creativity was celebrated and rewarded at last night's 2018 IAB SA Bookmark Awards. Ogilvy and KFC were the ...
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Media Host launches TV and radio advertising monitoring system, Adlytics
CYBERTORIAL: Want to know what your competitors are up to with their radio and television advertising? Media Host’s new Adlytics ...
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