Phygital: The new retail marketing playground
Physical merged with digital, that’s phygital. It’s a marketing and retail description, but you’ll find a world of phygital art ...
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Tag: advertising
Truth in (social media) advertising and deceptive influencers
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?
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Why the racist Dove ad won’t be the last offensive campaign
A recent Facebook ad by Dove caused massive offence across the world, and was dubbed racist. But it won't be ...
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No regrets: Every mistake helped me grow
Bryan Gibson is the 2017 MOST Awards Media Agency Legend. What makes him so deserving of the honour? Read on...
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Advertising industry transformation: What colour is an algorithm?
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds ...
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Supreme Court of Appeal gives advertising authority its fangs back
A High Court ruling that left the ASA powerless against any advertising by companies that were not ASA members, even ...
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