Tag: advertising

I was recently asked what next year has in store for the media advertising industry. Predicting the future is a ...

The threat of a ban on alcohol advertising looms large – and has massive implication to our industry. Tanya Farber ...

Materialism helps explain the consumer behaviour of youth. They are interested in new products and more responsive to advertising and ...

Avusa Media launched its challenge to Groupon today. Called Zappon , the group deals site has the full weight of ...

Major media stalwarts – owners, agencies and clients - gathered last night in Woodmead, Johannesburg, to discuss the ominous, yet ...

In a column that first appeared in The Media magazine, Gordon Patterson speculates on the future of sport delivered to ...