Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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Tag: Africa
#WakandaForever: How technovation is spurring Africa’s media growth
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, ...
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FOX Africa making moves to boost its ratings and ad revenue
Last week FOX Africa held a media day to showcase its upcoming programming, and to reveal what has been happening ...
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Africa goes large on activations
Festivals and events in Africa make a great space for experiential brand activations, enhancing consumer experiences and delivering excellent return ...
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Media Host eyes international expansion
Advertising workflow, distribution solutions, and broadcast monitoring company, Media Host is setting its sights on the rest of the world.
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News in a minute: Keeping Generation Y informed and engaged in 60 seconds
BBC Minute might have solved the problem of the short attention span by being the only 60 second video and ...
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