The cost for an agency of winning and losing a massive account
After a four-year contract, WPP recently lost the massive MTN Africa account. Michael Bratt spoke to Mindshare South Africa CEO, Thabang ...
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Tag: agency
The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...
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The Agency Review Process: And The Winner Is…
As 2015 wrapped up and we headed towards this year, I must admit I’m a little surprised at the lack ...
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FCB restructures its African business
FCB South Africa has revealed a name change and a restructuring of its business. Michael Bratt attended the announcement event ...
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The Rising Star winners share their secrets at MOST Awards 2015 (Videos)
MOST Awards 2015 host, comedian Jason Goliath spoke to the media agency and media owner Rising Star winners, Ilan Lazarus from PHD ...
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Pockets of Excellence: Cultivating creativity
It’s time for another edition in the Pockets of Excellence series, articles that celebrate the successes and achievements of an ...
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