South Africa’s top performing magazines: Some flowers among the fields of weeds
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have ...
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Tag: AMPS
SEMs: Go forth and compare apples with oranges
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
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Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
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