Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and its full potential not realised. This sentiment was addressed at Pri... Read more
The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has s... Read more
With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and locally), 2016 is widely being dubbed a ‘Year of Iden... Read more
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, he explained that despite a growing consensus amongst industry experts ab... Read more
One ubiquitous insight I appreciate from the recently held Future of Media Conference is the demonstration of the obvious direct correlation between companies that invest in brands and their... Read more