PAMRO takeouts 2018: A billion Africans, the billion dollar question
The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line ...
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Tag: audience research
SA’s BRC showing the world how it transformed audience research
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement ...
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We aren’t going to be replaced by robots just yet!
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have ...
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Radio is not sexy enough, and South Africa’s radio players are not enemies
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more ...
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SA media research a blueprint for the rest of Africa
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this ...
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A New Year and a time to transition to new measures
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would ...
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