How different are B2B and B2C customers, truly?
At the end of the day, no matter which side of the B2B or B2C divide an organisation is, all ...
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Tag: B2B
Everlytic’s ‘You Mailed It’ Email Awards set a new stage for email marketing excellence
Everlytic recently opened submissions to the first-ever You Mailed It Email Awards
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The undeniable capacity of a human touch in an increasingly digital B2B marketing space
How, then, does one evoke that personal touch online? To remain human in a digital B2B marketing arena, you have ...
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Humanising B2B marketing
B2B decision-makers are humans first. They are pet-lovers, care about the environment and diversity. So your brand should develop human ...
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Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions ...
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What makes a business ready for the future?
A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that ...
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