DA fires election salvo with Joburg’s ‘water’ billboard
The Democratic Alliance in Gauteng is begun its local government campaign with a major dig at the ANC, using a ...
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Tag: billboard
‘Peelable’ billboard designed to break down barriers
One in two South African adults lack a clear understanding of how credit works, while over 16 million people remain ...
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Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more ...
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Beyond metrics: Trust is crucial to brand building
What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate ...
Read moreHero creative work: How AI will impact on advertising and media in 2023
Artificial Intelligence will slowly start its journey to necessity in the advertising world in 2023.
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First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards
Outdoor Network has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid ...
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