Mercedes-Benz SA revisits iconic Chapman’s Peak advert from 30 years ago
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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Tag: brand
Creating a movement to change things that matter (with pics and video)
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...
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‘We’re the disruptors in the industry’: Carat on winning Absa
It was a very thorough pitch, but one of the most positive elements was that they listened to what we ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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Yellow Pages launches digital app to appeal to younger consumers
Trudon has 'relaunched' its Yellow Pages brand, revealing an app that is designed to appeal to younger consumers. A new ...
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F1 races to the front on social media
Sport is big business and brands are connecting with their consumers more and more on social media, with Formula One ...
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