‘Happiness is about experiences’: SA’s 2017 Icon Brands
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening; ...
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Tag: brand
TMO.live: Telling stories through pictures
The old saying is that a picture is worth a thousand words. Colin Horner took this to heart when he ...
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The making of meaning: Salience, not differentiation, is a brand’s new USP
In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a ...
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Two sides of a marketer’s coin
There are two sides to every coin, and a coin can’t exist without both sides. The same can be said ...
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Evolution of brand and programming reflects belief that ‘truth is worth pursuing’
CYBERTORIAL* A+E Networks Africa is refreshing Crime + Investigation (CI), introducing a refined positioning, updated on-air look and enhanced programming strategy from ...
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Ford still can repair its brand in South Africa but it needs to act quickly
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity ...
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