The evolution of mobile
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there ...
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Tag: branding
Five insights to power up your personal brand in 2020
Why are people still buzzing about personal branding in 2020? The reality is, you’re already selling something that exists.
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Brand consistency aids in brand security
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their ...
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Social media and leadership – yes, I’m looking at you, politicians
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues ...
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The unpredictable future of agencies
I believe the agency of the future is a formidable and irreplaceable long term partner who is intrinsically involved and ...
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Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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