Tag: brands

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be ...

Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with ...

A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should ...

Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the ...

The concept of black tax has drawn a lot of attention in recent years. It is something that is considered ...

CYBERTORIAL* For brands battling with the flux of the youth market’s brand decisions, a recent study across SA universities on ...