Tag: brands

There are many macro trends, globally and locally, which affect both retailers and brand manufacturers in the consumer goods space. ...

In an unstable market where technology makes the choice of information sources infinite, a media brand must build strong community ...

The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied ...

OPINION: I’m always sceptical when supermarket groups publish food inflation figures along with their sales data in financial results. (In ...

The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life ...

Innovation. It’s a buzzword on everyone’s lips; a strategic priority of many organisations; and what many consider the ultimate driver ...