The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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Tag: BRC
Media research: Gordon leaves a significant and indelible legacy
Gordon Patterson was deeply involved in media research, and played an enormous role in helping set up the new Establishment ...
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AMASA in Joburg to host panel discussion on new Establishment Survey
The Advertising Media Association of South Africa's Johannesburg chapter is hosting a panel discussion featuring leading players in the media ...
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Radio and race: Seeking the truth via audience research
The Broadcast Research Council is about to release its first Radio Audience Measurement data. Already, the picture - particularly around ...
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Media Moments: High profile resignation and alcohol advertising (Audio)
In the The Media Online's weekly audio wrap of the biggest media stories, Media Moments, Michael Bratt explores a high profile ...
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A new feeling in the air(waves)
There have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world ...
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