The resilient print sector: local newspapers
Local newspapers remain an invaluable source of hyper-local content for readers, and thus an invaluable medium for advertisers.
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Tag: Britta Reid
Reality TV in SA: The tribe has spoken
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...
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SABC Radio: Turning around or tumbling?
Broadcast revenue did not look pretty last year, although there were some gainers among the losers. While SABC’s African Language ...
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Media24 realigns local titles in the Free State and Northern Cape
As South Africa moves into Alert Level 2, Media24 has had to assess how to best service their readers in ...
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Telling stories of hope through news and brand partnerships
Participants in the invitation-only webinar, Storytelling for Brands, began rethinking their purpose long before the Covid-19 crisis struck.
Read moreLocal content grabs the audiences – but funding is a problem
The appetite for local content is certainly healthy; the challenge remains funding it.
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