Why the future of PR depends on healthier client–agency partnerships
The start of a new year often brings optimism, new strategies, and renewed ambition. However, for the public relations and ...
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Tag: client
The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
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What your digital agency wishes you knew
The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership it relies on good two-way ...
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Five ways life changes when you cross from the client side to join an agency
Change is exactly what I got in my big move from client-side to agency, given that the Covid-19 crisis was ...
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WATCH: Mediamark’s Wayne Bischoff on why the MOST Awards matter
In the first of a series of video interviews with former MOST Awards winners, CEO of Mediamark, Wayne Bischoff, chats ...
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Media buying transparency: Here’s why clients should have access to their ad accounts
It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...
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