Facebook is a persuasion platform that’s changing the advertising rulebook
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights.
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Tag: consumer insights
How data can be used to connect brands with their audience
Focus on the channels where your audience is most active, which can be determined by behavioural data.
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Our cruel, crazy, beautiful world increases resilience and connectedness
Consumer insights are the lifeblood of brands wanting to connect with people in an authentic manner. New global research by ...
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Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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Reaching consumers through real-time research
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...
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The modern family in hard times
I was intrigued to discover that the Media24 Lifestyle division recently carried out a survey on the ‘modern family’. This ...
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