POPIA regulations get a makeover
The Protection of Personal Information Act (POPIA) Regulations have just received a facelift, with the Information Regulator publishing amendments to ...
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Tag: data
WPP adds to AI investment with acquisition of InfoSum
WPP has been very busy. The global media holding company has bought InfoSum, a data collaboration platform. WPP recently inked ...
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Here’s a marketing secret: outcomes are in
Today’s marketers – particularly for SMEs - are finding that long-term gains are lost in the pursuit of undefined 'vanity ...
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‘This is gold’: Million & Change campaign producing results
I have to share some stats from our Million & Change promotion, where we are giving one winner R1 million ...
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The AI revolution in search
Rapid advancements in AI are transforming Search Engine Marketing (SEM), a key component of digital engagement, write Dr Wouter Kritzinger ...
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AI turning information and data into a non-renewable resource
The world is fast running out of fresh information, with fewer and fewer journalists and other qualified researchers to go ...
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