![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Tag: demographics
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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Blurring the lines between talk and music radio
Opinion: The earth tremors that shook Johannesburg on Monday night have nothing on the shaky state of morning drive radio ...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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What Baby Rams aren’t telling you
Last week, the latest Radio Audience Measurement (RAM) listenership figures were released by the Broadcast Research Council (BRC). The release ...
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