Arc Interactive named Small Agency of the Year at New Generation Awards
Arc Interactive won the award for Small Agency of the Year at the prestigious New Generation Social and Digital Media ...
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Tag: Digital Media
Influencer marketing: Success comes a myriad ways for a myriad reasons
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and ...
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Brand safety: Limiting risks and improving trust and quality
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain ...
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Artificial intelligence has a gender bias problem – just ask Siri
It will become increasingly more important to consider and address how the technologies such as AI may affect women.
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Rising reader revenues reinforce need for trusted, quality content
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing ...
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