![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Tag: Digital Media
The agency journey: Creator, manager and explorer
Whatever the future holds, we can always rely on our human qualities... Remain passionate, be empathetic and constantly change your ...
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Obamas to ‘cultivate and curate’ talented and creative voices on Netflix in new deal
Barack and Michelle Obama have just signed a partnership deal with Netflix. Reaction has been mixed, with conservatives launching a ...
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The benefits of a shrinking ad-tech landscape
Ad tech has been filled with me-too companies and those living off their funding for far too long. Those days ...
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IAB SA has digital education, transformation and measurement in its sights
Change is underway at the IAB SA, with a fresh crop of digital leaders joining the industry organisation.
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Viewability: Digital media’s elephant in corporate boardrooms
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should ...
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