2018 is the year of the rooster: Time to crow about out of home!
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or ...
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Tag: digital out of home
Out there and online: A snapshot of the African middle class
Relevant and trusted brands will grow if they respect the traditions and constraints within the middle class.
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Real world metrics for real world impact
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences.
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More digital, in out of home too
There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly ...
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Five reasons OOH is a great way to reach Millennials
Born between the early 1980s and early 2000s, Millennials are presently between 17 and 37 – i.e. coming of age ...
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Data and digital the future, but OOH formats of the past remain relevant
It has certainly been a time of proliferation of digital out of home, and this trend will not slow down ...
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