prOOH: Buying out of home, programmatically
It is too early to tell whether programmatic as a way of buying will take over completely, but we can ...
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Tag: digital out of home
Getting it seen and getting it right
Before you start reading this, let me nail my flag firmly to the mast, lest you begin by thinking that ...
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Is word of mouth the most powerful advertising of all?
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking ...
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OOH really works optimally with MMAP!
CYBERTORIAL* Dedicated, passionate, knowledgeable, efficient and available! MMAP now sells for over 150 different OOH media owners, with a national coverage. Operating ...
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Amplifying digital campaigns by using OOH
Out of home media (OOH) such as billboards, are known to be ‘media multipliers’ in that they can amplify the ...
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OOH flies high in the digital age
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the media ...
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